First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Kevin Glynn, Jonathan Gray, and ...

A comprehensive introduction to television studies. Fiske analyzes both the economic and cultural aspects of television and investigates it in terms of both theory and text based criticism.